![]() The NFT company is behind most of Nike’s NFT collections, including MNLTH and MNLTH2, as well as, Mint Vial, among others.Īlthough Nike’s total NFT transactions have slowed over the last three months, the company still managed to register 6,362 ETH last month. To bring things into context, Nike acquired RTFKT, the creator of the CloneX NFT collection barely two weeks after Clonex launched for auction. Other collections that have generated at least $1 million in royalty fees include Mint Vial, MNLTH2, CryptoKick, Skin Vail: EVOX, RTFKT Pod X, and RTFKT Bonus Items. dashboard by /UDD90kz8Af- NFTgators □ August 22, 2022Īccording to the data compiled by on Dune Analytics, Nike has amassed nearly $1.3 billion in transaction volume from secondary trading of its NFTs to add to $93 million worth of primary sales, whilst also generating $92 million in royalties.ĬloneX tops Nike’s list of collections with the highest royalty fees generated with $39.93 million, followed at a distance second by Nike Sneakers-themed NFT collection MNLTH, which generated $24.22 million for the sportswear brand. ![]() Nike's NFT-related projects have made over $185M in revenue, positioning it as the biggest earning brand from NFTs. The company acquired NFT startup RTFKT to accelerate its web3 strategy in December last year.ĭolce & Gabbana (D&G), Tiffany, Gucci, and Adidas join Nike in the list of the top five fashion brands leading a wave of businesses looking to take advantage of the rapid adoption and growth of NFTs in the mainstream. Some, are attracted by the opportunity to establish deeper connections with their fans others are simply interesting in optimising the revenue per user through NFT drops and merchandise.īut Nike seems to have found the perfect mix, blending virtual experiences with its iconic branding rights to net a whopping $185 million in revenue from NFT sales. Often dismissed as a passing fad, or a frenzy generated by the Fear of Missing Out (FOMO), companies worldwide have made NFTs a key ingredient in their strategies. Non-fungible tokens (NFTs) are becoming an exciting revenue channel for businesses.
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